Historically, 200 years ago, nearly everyone knew how to operate a water vessel, but now that number has dwindled to less than one percent. Selling sailing is akin to selling cars, boats, or homes; it requires creating value around the activity, product, or service. While not everyone needs to know how to sail, we can change the perception of sailing in suburban areas by marketing it effectively. Just as soccer has gained popularity with countless fields cropping up over the last two decades, it’s time for us to take proactive steps in promoting our sport. If US SAILING led the charge by establishing a BDC department, it would generate significant value and benefits for the sailing community.
John Maddux